Cars that Sell: Corporate Classic Cars and Branding

When you hear the words “famous cars” many flash through your head. The Batmobile or the Mystery Machine are some classic examples. In this article though I’m going to talk specifically about the cars that sell.

You may ask, what do you mean by sell? I’m talking about those cars we’ve all seen and could recognize on the spot simply because a company has chosen to use them as a part of their branding techniques. These cars have become iconic and now you can steal their look by renting classic cars it can be easy and affordable to have a car like these at your next event.

By using these concepts as a guild line for how people view certain types of cars it will be easy to make sure you’re sending the right message with your next corporate event.

Barbie’s Pink Convertible

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Barbie has been with her pink convertible since 1962! She got her first sports car when she was that young. If she still has it her car would be considered a very cool vintage vehicle. This car’s addition added that extra California vibe to her that made her so iconic. This doll is known for loving pink so it would only make sense that she drives a pink car as well.

The branding from Mattel on Barbie is one of the most iconic brands ever. Barbie shows as a clear winner in the battle to stand out and her set of wheels only assisted in that endeavor.

If you’re looking for something fun and pink for your next corporate event I recommend checking out this 1967 convertible Cadillac.

Oscar Myer Weinermobile

This car takes branding to another level. While to some this tactic may be a little corny, to most it’s one of those brands you’ll never forget. It shows off the fun of the brand while not being afraid to make jokes at their own expense which humanizes the whole company. The novelty of the car itself makes for a truly iconic moment.

While you might not want to completely copy this car it’s still an innovative idea to consider a fun and unique car that could give your customers a once in a lifetime experience. Look into one of a kind cars like the Aquarius, a car custom made for a member of Metallica.

The Mary Kay Car

This vehicle is known around the beauty industry as a pinnacle of success as a Mary Kay salesperson. Beyond its implications, within the company, Mary Kay has successfully branded themselves with this pink car. Not only is it an awesome gift for top sellers but the car itself is a symbol. “If you’re looking for Mary Kay you’ll find it here”.

This Cadillac screams posh and prestige while still unique. These traits can be found in many foreign cars that are often associated with the same attributes. To channel your inner beauty queen a Porsche Speedster. 

Corporate Car Rentals…

This way of getting people involved with your company allows for a memorable experience and can open people up to how you want them to feel about your brand. It’s important that you consider the kind of message you’re sending when you choose your corporate rental and the implications certain cars have from pop culture and other advertisements. Taking advantage of these provoked emotions is the best way to win big at your next event.